top of page
Retail Strategies & Supplier Insights
Discover the strategies and insights you need to thrive in the competitive retail landscape. Retail Strategies & Supplier Insights delivers expert advice, actionable tips, and the latest industry trends tailored specifically for retail suppliers. Whether you’re looking to boost sales, recover profits, or navigate retailer relationships, our blog is your go-to resource for success.
What’s Killing Your Sales Online? The Hidden Power of High-Quality Product Photos
Let’s be honest—no one is reading your product description before they look at your photos. 75% of online shoppers say product images...
Jon Allen
Apr 31 min read
Post-Audit Recovery: Are Retailers Keeping Money That Should Be Yours?
You sold the product. You invoiced the retailer. You should get paid, right?
Not so fast.
Jon Allen
Apr 21 min read
Do You Need a Food Broker? 5 Signs Your Brand Is Ready for Retail Representation
You’ve got a great product. You’ve been hustling at farmers’ markets, getting into a few local stores, maybe even selling well on Amazon....
Jon Allen
Mar 272 min read
The Shrinking Shelf: How Private Label Growth Is Impacting Emerging CPG Brands
Retailer private labels are slowly squeezing out the once diverse selection of branded products. Kroger, Walmart, and Target are each expand
Jon Allen
Mar 262 min read
Retail Chargebacks 101: What They Are and How to Minimize Them
You did everything right. Your shipment was on time, and your product was packed perfectly. But then—boom—you check your invoice and see...
Jon Allen
Mar 252 min read
The Science of High-Converting Product Photos: What Online Shoppers Expect
Picture this: You’re browsing online for a new travel mug. Two brands pop up. One has a sleek, well-lit image that shows the mug’s...
Jon Allen
Mar 201 min read
How to Land Your Product on Retail Shelves: A Step-by-Step Guide for Emerging Brands
You’ve got a killer product. Maybe it’s the best small-batch hot sauce anyone’s ever tasted, or a protein bar that actually tastes good. Fri
Jon Allen
Mar 192 min read
The Hidden Costs of Poor Retail Execution: How to Avoid Costly Mistakes
Retail execution isn’t just about getting your product on shelves—it’s about ensuring it stays visible, moves quickly, and meets retailer...
Jon Allen
Mar 53 min read
Why Small Retail Brands Are Winning Big in Retail Right Now
The retail landscape is shifting, and small retail brands are seizing the moment. While legacy brands have long dominated the shelves,...
Jon Allen
Feb 263 min read
How to Break Into New Retail Channels: Online, Big Box, and Beyond
Expanding your brand into new retail channels can be a game-changer for growth. Whether you're eyeing big-box stores, diving into...
Jon Allen
Feb 242 min read
How to Manage Retailer Expectations: What Buyers Really Want from Suppliers
Managing retailer expectations is key to building long-lasting relationships and ensuring your products fly off the shelves. But what...
Jon Allen
Feb 202 min read
How AI is Transforming Retail—And What It Means for Suppliers
Artificial intelligence (AI) isn’t just a futuristic concept; it’s revolutionizing the retail industry.
Jon Allen
Feb 171 min read
Mastering Product Photography: How Better Images Boost Sales
A picture is worth a thousand words, but it’s worth thousands of dollars in retail.
Jon Allen
Feb 131 min read
What Retail Buyers Really Want: A Supplier’s Guide to Winning in 2025
Retail buyers are under more pressure than ever. With evolving consumer preferences, economic uncertainty, and intense competition, they...
Jon Allen
Feb 122 min read
Retail Deductions: The Hidden Profit Killer No One Talks About
Retail suppliers work hard to get products on store shelves, but many don’t realize how much revenue they lose to retail deductions.
Jon Allen
Feb 111 min read
The Truth About Retail Shelf Space: What Buyers Look for When Choosing Brands
If you think getting your product on a retailer’s shelf is as simple as having a great product, think again.
Jon Allen
Feb 64 min read
How to Calculate the True Cost of Retail Deductions (and Minimize Them)
Imagine this: You've just secured a dream order with a big retailer. The purchase order is sizable, the margins look great, and your...
Jon Allen
Feb 43 min read
From Local to National: Growing Your Brand Without Breaking the Bank
Taking your brand from local shelves to national recognition is a dream for many small business owners.
Jon Allen
Jan 303 min read
Why Retail Buyers Reject Products—and How to Avoid the Common Pitfalls
Getting your product onto retail shelves is no small feat. You've invested time, energy, and resources, but when the buyer says, "No," it...
Jon Allen
Jan 284 min read
2025 Retail Trends: What CPG Brands Need to Know
As we move through 2025, retail is experiencing its next wave of transformation—and it's not slowing down anytime soon.
Jon Allen
Jan 154 min read
bottom of page